In 2008 I had the pleasure of having my panel topic chosen for that year's South
by Southwest Interactive conference. Below you will find a video excerpt,
as well as the entire audio of the pannel.
'A/B Testing' is the practice of directing web traffic to multiple alternative
designs to determine which is optimal. This method raises significant
questions regarding the role of a designer and the need for a
traditional design approach when deciding which design is 'best.'
Are we being cut out of the equation?
Corey Chandler Lead Interaction Designer, eBay Inc Jake Cressman Producer, Electronic Arts Chris Maliwat Sr Dir of Prod Mgmt, Vuze Inc Micah Alpern Design Dir Social Search, Yahoo! Inc Elliot Shmukler Principal Prod Mgr, LinkedIn